Wednesday, March 01, 2006

All Day I Dream About...

In 2005 Adidas celebrated its 17th year as the Official Footwear and Apparel Outfitter for the Boston Marathon. And last year they took their sponsorship one step further by becoming the official sponsor of the runner’s bib numbers.

Adidas keeps runners comfortable and looking good on the Boston Marathon course, but they also provide exclusive Boston Marathon jackets to over 7,000 B.A.A. volunteers and 1,100 members of the media.

FYI – One of the rumors that circulates the planet (and the internet) is that ADIDAS stands for All Day I Dream About Sports or All Day I Dream About Soccer, or All Day I Dream About Sex. Not so.

The company was founded in 1925 by a German gentleman. His name was Adolph (Adi) Dassler.

It seems like the Dassler family knew a thing or two about footwear. Adi’s brother, Rudolph, founded Puma in 1948.

COMING TOMORROW – Boston Marathon tips from 1983 Men’s Champion Greg Meyer. Don’t miss it!